Tradition Meets Tech: Serving Family Law Clients

Family law clients are often the most traditional audiences in the legal world. They tend to prefer more well established ways of communicating and usually seek reassurances from a widely trusted face. With the emotional toll that family legal matters generally come with, there is a large amount of stress and uncertainty. This can include such matters as divorce, adoption, and child custody.

When it comes to these matters clients generally want to feel comfortable and know that the attorney they are working with is competent and empathetic. Since these concerns are sensitive, many potential clients still value face meetings and phone consultations. There is a certain value to a personal touch, especially when the feelings of vulnerability hover over. Even in the world that is evolving with technology, the personal touch goes a very long way. A friendly voice on the phone can actually make a major difference.

The modern world is still vital though. Technology simplifies the process and improves efficiency. Tools such as CRMs, video conferencing, remote consultations, and automated scheduling alleviate stress and keep everyone on the same page. This also gives a client a greater control on their case and makes sure they are involved every step of the way. The key is always finding a balance. Not everyone will adapt quickly to technology, and success lies in understanding that. Older clients generally will focus more on paper documents and direct calls, while younger clients will be more open to messaging apps and electronic forms. Offering both options allows you to cater to varying comfort levels. This showcases your firm as the one stop shop, regardless of age or experience.

An online presence will always be integral, and a well designed website makes that a reality. Utilizing clear call to actions and a “Contact Us” or “Schedule a virtual consultation” shows visitors that there are choices, regardless of how they would want to communicate. Always keep your tone welcoming and empathetic whether it’s social media, newsletters, or blog posts. As technology shifts so does the comfort level of those seeking assistance, especially in family law.

At the end of the day, whether technologically advanced or traditional, you are always looking to serve the client. Tools are only important if the client is fully understanding and find it helpful. Finding a balance is not just the name of the game, but the best way forward.